On May 19, the team at Digital Wholesale Solutions (DWS), the leading partner platform for IT, communications and cloud, will be embarking on a sponsored hike along the Jurassic Coast. The company aims to raise a minimum of £10,000 for Dementia UK via a combination of hiker, partner, and company fundraising. CityFibre has also thrown its support behind the event with generous sponsorship and five of its team joining the expedition.
Stretching from Exmouth in East Devon to Studland Bay in Dorset, the Jurassic Coast is a World Heritage Site that spans close to 100 miles of stunning coastline along the southern shores of England. 50 members of the DWS team will tackle steep hills and rugged clifftops along a particularly challenging, 14.5-mile stretch of the trail, starting at Kimmeridge Bay, and ending at Swanage Beach in Dorset.
Dementia UK is a specialist dementia nurse charity. It provides continual support and development for its nurses who provide expert, life-changing care for families affected by all forms of dementia. As dementia specialists, Dementia UK’s nurses help families manage complex needs, giving consideration both to the person living with dementia and the people around them.

Terry O’Brien, CEO of DWS said: “It’s a great pleasure to see so many of our team coming together from all areas of the business and from across the country. Nothing bonds a team like the physical and mental challenge of a long-distance hike! Not only will this challenge raise money for Dementia UK, a fantastic charity, but the relationships built during these events and the positive impact on our wellbeing cannot be overstated. I’d also like to say a big thank you to CityFibre for getting involved and kindly agreeing to sponsor this fantastic event.”
Joanna Sullivan, Head of Community Fundraising, Events and Innovation at Dementia UK said: “We are so grateful to DWS for taking on this incredible challenge for Dementia UK.
“Every three minutes, someone in the UK develops dementia. Thanks to the hard work of our amazing fundraisers like DWS, more families than ever will be able to access the life-changing support offered by our dementia specialist Admiral Nurses and national Dementia Helpline.”
Donations can be made by visiting the event’s JustGiving page at: https://www.justgiving.com/team/JurassicCoastChallenge23
About Digital Wholesale Solutions
DWS is a leading technology platform business that provides a wide range of digital IT, communications and cloud services such as mobile, SaaS, broadband, ethernet and hosted voice to over 5,500 partners in the UK, from vendors including Vodafone, Microsoft, BT, O2, TTB and Virgin Media Business.
A 100% channel partner business, DWS is obsessed with making it easy for partners to sell, provision, manage, support and bill ICT products and services.https://digitalwholesalesolutions.com/

