Reseller partners can sell faster, earn more, and build pipeline with automated tools and transparent pricing
Confluent, Inc. One of the pioneers of data streaming have announced “Sell With Confluent” a new reseller program that gives system integrators everything they need to drive sales and grow their businesses in the data streaming platform market. This streamlined program will empower partners with automated quotes, instant approvals, and co-marketing funds to fuel their growth. They can now rapidly scale their data streaming businesses and meet customer needs for real-time solutions.
Data streaming is an important strategic priority for 86% of IT leaders, according to the 2025 Data Streaming Report. It’s now the backbone of most modern businesses, creating a massive opportunity for system integrators to meet customer demand and lead the market in real-time solutions. However, traditional reseller models hold them back with complex approval processes, unclear incentive structures, and lengthy deal cycles. Sell With Confluent addresses these challenges by providing partners with the tools and expertise to sell faster and capture market share.
“Our partners see the demand every day—businesses need a data streaming platform now,” said Kamal Brar, Senior Vice President, Partners and Technology Group at Confluent. “Sell With Confluent removes what’s been holding them back: slow approvals, murky pricing, complicated processes. We’ve made it simple so they can capitalise on the opportunity in front of them.”
“The EMEA market is undergoing a rapid transformation, our new reseller program empowers our partners across the region to meet the needs of the evolving market. As organizations navigate the complexities of real-time data and AI within a diverse regulatory environment, we are scaling our network of in-country certified experts to enable customers to unlock transformative value and data insights”, said Radhika Kapur, Arae Vice President, Partners and Technology Group, EMEA.
Empowering partners to lead with data streaming
Sell With Confluent is built on three pillars designed to help system integrators close deals faster, earn more on every transaction, and scale their data streaming practices with confidence:
- Accelerated profitability and incentives. Confluent has restructured its rewards framework to ensure that partners are highly compensated for sourcing and closing deals, which creates opportunities for double-digit discounts that are market competitive.
- High-velocity automation. New self-service quoting tools will enable instant quote generation with programmatic discounts applied automatically. Partners also benefit from deal protection that safeguards sourced opportunities, ensuring that their pipeline investments are secure.
- Strategic marketing and co-investment. The Business Investment Fund (BIF) provides access to co-investment funds for marketing activities that include workshops, regional events, and customer engagement programs. Partners can leverage pre-built regional playbooks to maximise local relevance and impact.
Hear from Confluent’s partners
“Data streaming is critical to our customers, and Somerford’s data streaming practice focuses on ensuring our customers reap the rewards of their Confluent investment,” said Andy Davies, Director, Somerford Associates. “Sell with Confluent provides us with the tools to deliver predictability to our partnership, which forms the foundation required to continue growing our Confluent practice to deliver for our customers.”
“Across our global client base, we see a clear shift: data alone is no longer enough — organizations need to turn it into measurable business outcomes,” said Gerald Tretter, Partner at BearingPoint. “With Sell with Confluent, we combine BearingPoint’s international reach and industry expertise with Confluent’s leading data streaming platform to help clients act on their data in real time. The program strengthens our joint go-to-market and enables us to deliver impact at enterprise scale.”
“Sell with Confluent enables us to quickly bring data streaming solutions to market and support customers at scale,” said Sergio Spinatelli, Managing Director at Data Reply. “The program’s automated workflows and instant approvals reduce friction, allowing our teams to focus on delivering real-time value and accelerating customer outcomes.”
Become a Confluent partner today!
Sell With Confluent is part of the newly launched Partner Nexus, a home base for its 1,400+ partners worldwide. Partner Nexus brings everything partners need into one place, including program details, tools, resources, and insights to accelerate growth. It makes collaboration with Confluent simple, driving better outcomes for partners and customers alike. Join here.
Additional Resources
- Read the blog for more details on the Sell With Confluent partner program.
- Learn more about Confluent’s partner programs.
- See how Confluent is helping its customers transform their businesses.Confluent is the data streaming platform that is pioneering a fundamentally new category of data infrastructure that sets data in motion. Confluent’s cloud-native offering is the foundational platform for data in motion—designed to be the intelligent connective tissue enabling real-time data from multiple sources to constantly stream across an organization. With Confluent, organizations can meet the new business imperative of delivering rich, digital frontend customer experiences and transitioning to sophisticated, real-time, software-driven backend operations.
To learn more, please visit www.confluent.io.
